ASiTAは
《今日の心地良さが明日も続く》を
伝えるタオルブランドです。
At ASiTA towels, our motto is: “Continuing comfort, day in, day out”.
かな自然に囲まれ、良質な軟水に恵まれた愛媛・今治で生まれたASiTAのタオルは、直接肌に触れるものだから良い素材を使い、毎日使える安心感を生み出すために、綿花の可能性を最大に引き出した特別な糸を使って丁寧に織り上げました。
Born in Imabari, Ehime, which is surrounded by rich nature and blessed with high-quality soft water, ASiTA’s towels are made from high-quality materials because they come into direct contact with the skin, and we have harnessed the potential of cotton to create a sense of security that can be used every day. Carefully woven using a special thread that has been pulled out to its maximum capacity.
ふくらみがあるのに軽くて乾きやすく、くりかえし洗ってもふんわりしたやわらかさや弾力が変わらない。そんな使い心地の探求はもちろん、いつまでも心が弾むような存在感も大事にした、《今日も明日も使いたくなるタオル》をお届けします。
Although it is full, it is lightweight and dries easily, and its fluffy softness and elasticity remain the same even after repeated washing. In addition to exploring the comfort of use, we also place importance on a presence that will make your heart flutter forever, and we deliver towels that you’ll want to use today and tomorrow.